روش و ابزارهای بازاریابی صادراتی کالا

In order to export goods, there are a variety of marketing methods and tools, including:

1- External sites:

B2B sites are often used to find a real buyer. It is very important for any exporter to have a list of these external sites and to register in them.

Basically, in internet searches, we can find and register a list of export marketing sites. To use the information and reports of some of these sites, you must purchase a subscription from them.

Another new way to communicate with foreign companies is yellow page.

Launching websites and online advertising in other countries are other ways to find a foreign customer and export goods.

2- Participation in business events:

Exhibitions and events are held to introduce companies and their services and products. These events can be product-oriented to introduce the products of a specific field or country. Information and dates of these exhibitions are provided on reputable sites. Take participation in these exhibitions seriously for the purpose of export marketing of goods.

South Korea Trade Exhibition -KIMES

3- Iran-Target Joint Chamber of Commerce

Another way to facilitate the export of goods is to benefit from joint chambers of commerce. Chambers of Commerce generally hold meetings, conferences and seminars in various fields of export of goods. You can refer to the joint chamber of commerce of that country with Iran and contact them depending on the country to which you intend to export goods. If the country in question does not have a joint chamber of commerce, business advisers can be consulted.

4- Trade Offices of the Trade Development Organization

Among the trade offices are the offices of Arab and African countries, the office of Europe and the United States, the office of Asia and the Pacific, and some other offices. Usually these offices also have offices in some foreign countries that you can contact.

Market Research

Every business, regardless of its size and type, is formed based on a need and continues its way based on that need. The purpose of implementing market research guidelines is to identify and assess these needs in order to export goods.

Finding needs and focusing on them is the best way to start a business. Even after starting a business, you should always try to identify and meet new needs. A customer’s expectations may change over time and require the creation of new products or minor changes to previous products.

In fact, business owners are constantly looking for ways to get the most out of their products and services. Market situation is assessed for the purposes of customer analysis, market segmentation, product testing and competitors.

Customer Analysis

In many cases, the purpose of Customer Research is to understand the new needs of customers, their view of the brand, their satisfaction with the consumption of products or even the attraction of their ideas. Customers are the most important asset of a business and their satisfaction and opinions should be sought before exporting goods.

Market segmentation

One of the most common methods of market research is market segmentation, according to which the market and its customers can be categorized by age, gender, geography, education or other characteristics.

Product Testing

In some cases, it may be market research to measure and test a new product on the market. In this method, the main focus is on the product to see how customers react to it.

Survey of Competitors

Sometimes it is possible to look at the situation of competitors, measure the success rate and customers’ perception of them. In this type, the main focus is on competitor analysis. However, we may obtain other information in this regard.

When we are planning and thinking about a business idea to export goods, market research is one of the topics that is not given much attention and most of us start producing and selling products regardless of the value of market research.

But of course, every business needs market research. This is especially important for small businesses and even digital businesses. Every start-up business needs to reach sales and customers in the shortest possible time, and the market research process ensures that these sales and customer acquisitions are done as quickly as possible. It is very important for a trader to guarantee the sale of his product after the export of goods.

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